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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Peers press licensing-first AI training regime
Peers urge ministers to reject opt-out AI copyright rules now.…
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Women seek mentoring and micro-retirement options
Women want stronger mentoring and coaching support across the workforce.…
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US weighs investment-tied AI chip export rules
Washington may tie AI chip exports to investment at home.…
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Memorify raises £420k for personal memory platform
UK startup Memorify raises £420k as investors back memory technology.…
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Morgan Stanley job trim may cast shadow on AI
Morgan Stanley cuts 2,500 roles as revenues hit record highs.…
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CloudPay launches global payroll control platform
CloudPay launches new global payroll control platform for enterprise teams.…
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Scality launches $100,000 cyber guarantee for ARTESCA users
Immutable storage customers offered direct payout protection against destructive cyberattacks.…
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Wrekin posts growth despite construction slowdown
Civil engineering supplier Wrekin grows despite downturn in UK construction.…
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Why CISOs must link cyber decision-making to an organisation’s profit and loss
CISOs must link cyber risk to business performance and profit.…
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UK leaders cite rising complexity since 2020
Research commissioned by Alliance Manchester Business School finds 73% of…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
