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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Psychological safety is a leadership capability — and it’s shaping performance
Psychological safety is becoming a defining capability for modern leadership.…
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Azerion promotes Roxanne Harley to strategy and growth VP
Azerion promotes Roxanne Harley to new strategy and growth role.…
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Purbeck joins FUEL roadshow supporting SME finance access
SME funding roadshow expands with new finance ecosystem partners. Purbeck…
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Finance leads UK self-employed income rankings
Self-employed earnings vary sharply across UK sectors, new analysis shows.…
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Big investors challenge Europe’s rate panic
Europe’s biggest investors are challenging a sudden panic on rates.…
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Menopause support lags across UK workplaces, new survey finds
Half of UK women feel supported during menopause at work.…
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US inflation expected to edge higher before Iran oil shock clouds outlook
Reuters poll highlights expectations that February’s US inflation edged up.…
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Helpmore launches trust index for South African charities
New Helpmore Trust Index highlights transparent grassroots charities across South…
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MPs dismiss under-16s social media ban
UK MPs reject under-16 social media ban proposal. The House…
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Oracle weighs deep cuts to fund AI
Oracle could cut up to 30,000 roles amid AI expansion.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
