-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Manufacturing orders hit six-year low
Manufacturing demand has weakened just as cost pressure remains elevated.…
-
Cheap import reforms sharpen retail pressure
Cheap import reforms will redraw tax pressure across online retail.…
-
UK CEO pipeline narrows under board pressure
UK boards are favouring proven chiefs under uncertainty and pressure.…
-
AI agents outrun enterprise governance controls
AI agents are gaining authority faster than enterprise controls inside.…
-
Retailers warned over summer VAT switch
Retailers face a short operational runway before VAT changes begin.…
-
6 questions to ask yourself if you feel disconnected from your colleagues
Workplace loneliness can persist even when colleagues are close by.…
-
AI rewrites entry-level hiring rules
Entry-level work is being redrawn rather than simply removed outright.…
-
Iris London adds operations and production leads
Iris London has added senior operational depth to leadership team.…
-
KPMG AI report withdrawal sharpens governance risk
KPMG’s withdrawn AI report raises professional services governance questions again.…
-
MVL study backs solvent closure process
Solvent company closures have received fresh evidence from government research.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
