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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Heineken cuts 3,000 roles as profit rises
Heineken’s profit growth arrived alongside another substantial workforce reduction programme.…
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Bodycote weighs rival private-equity takeover proposals
Bodycote has received competing takeover proposals from two private-equity groups.…
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France resets telemarketing with consent-first rules
France will require consent before most unsolicited commercial calls commence.…
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AI agents breached boundaries in cyber test
AI agents targeted real people during tightly controlled cybersecurity tests.…
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Eurozone services recovery restores private sector growth
Eurozone private-sector activity returned to growth as services strengthened broadly.…
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FCA cuts delays from UK IPO process
UK regulators have simplified rules governing research during public flotations.…
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International Personal Finance takeover becomes effective
International Personal Finance’s takeover has completed after court approval today.…
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Irrelevant marketing drives consumers to disengage
Irrelevant marketing is pushing UK consumers to disengage from brands.…
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Domino’s sales climb on football demand
Domino’s sales rose as football demand strengthened first-half trading performance.…
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Volution buys German ventilation specialist getAir
Volution has acquired German ventilation specialist getAir for €40m cash.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
