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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK M&A deals of the month: July 2026
July’s largest UK deals concentrated capital around scarce strategic assets.…
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Electric cars accelerate as mandate gap persists
Electric-car registrations surged during July as Britain’s automotive market expanded.…
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Supplier cyberattack disrupts De Bijenkorf customers
De Bijenkorf’s supplier cyberattack disrupted orders, returns, refunds, and trust.…
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UK investigates alleged dumping of industrial plastic
UK authorities are investigating alleged dumping of imported industrial plastics.…
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UK opens landmark PET import safeguard case
Britain has opened its first new post-Brexit import safeguard investigation.…
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Nationwide backs female founders before banking launch
Nationwide’s founder partnership precedes its planned business banking market entry.…
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AI investment cushions eurozone uncertainty shock
AI investment is proving unusually resilient amid persistent eurozone uncertainty.…
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Siemens Energy surges on infrastructure demand
Siemens Energy’s record quarter reflects surging global electricity infrastructure demand.…
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UK services rebound but employment remains weak
Britain’s services sector returned to growth as domestic demand improved.…
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US M&A deals of the month: July 2026
July’s largest US-linked deals centred on networks, infrastructure, and scale.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.