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AI pilots squeeze marketing budgets
Read the full story: AI pilots squeeze marketing budgetsAI pilots are being funded from existing marketing budgets. New research suggests teams are reallocating spend to AI experiments before funding models, governance, and returns are settled.
Latest stories —
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Signicat hires Bauer as product chief
Signicat has added product leadership before Europe’s identity rules tighten.…
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One iota launches Amplify for stores
Amplify brings full online ranges into stores without bespoke builds.…
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MHFA England flags risks to young staff
Young workers are entering jobs, but not always safe workplaces.…
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Study links uncertain pay to overwork
Uncertain pay can keep workers chasing rewards past sensible limits.…
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Tableau pushes analytics into agentic era
Tableau is extending analytics into agent-driven enterprise action systems today.…
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Fed supply strains cloud inflation path
Fed officials warn supply strains may prolong US inflation pressures.…
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Durham tool targets impact investing frictions
Misalignment between founders and investors can derail social innovation ventures.…
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Hyland study flags enterprise AI readiness gap
Enterprise AI ambition is outrunning data, workflow, and governance readiness.…
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JumpCloud warns on ungoverned AI agents
AI agents are scaling faster than governance controls, report says.…
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Operam lands its biggest acquisition yet
Education recruiter expands with its largest acquisition and ninth deal.…
Read the latest edition of Business Quarter:
Leadership —
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Marketing AI use exposes skills gap
Marketers are adopting AI faster than skills strategies emerge. CIM research shows only 5% expect AI to create new roles, while many teams lack defined capability plans.
