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Irn-Bru tops World Cup ad ranking
Read the full story: Irn-Bru tops World Cup ad rankingIrn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
Latest stories —
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Salesforce: Labour’s AI strategy will fail unless there is a focus on skill development
Salesforce cautions that the UK may fall short of its…
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Sizewell C secures £14.2bn state boost, but energy savings won’t come for a decade
The UK government has pledged £14.2bn for Sizewell C nuclear…
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Mercedes-Benz Stadium: Home of Atlanta Falcons ready for Club World Cup stage
The Club World Cup begins this weekend and Atlanta Falcons…
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London Tech Week: AstraZeneca’s AI initiative might eliminate the need for human involvement
AstraZeneca has revealed a significant overhaul of its manufacturing and…
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UK government commits £17.8 billion to Sizewell C for energy independence
The UK Government has officially approved the Sizewell C nuclear…
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EasyJet founder Sir Stelios awards £300,000 to disabled entrepreneurs
Sir Stelios Haji-Ioannou has awarded £300,000 to three disabled entrepreneurs…
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Ftse 100 smashes record high on hopes of more interest rate cuts
The FTSE 100 stormed towards a record high on Tuesday…
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Accenture cautions about the AI gap at London Tech Week as Starmer unveils tech skills initiative
Sir Keir Starmer is likely addressing the tech industry’s hopes…
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UK M&A deals of the week: 7 June 2025
Consolidation accelerates across telecoms, energy, and infrastructure
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Tory MP blasts call to cut police budget, suggests reducing net zero and welfare spending instead
The shadow home secretary has slammed the Labour government amid…
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Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
