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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Frasers buys Harvey Nichols in administration deal
Frasers Group has bought Harvey Nichols after administrators took control.…
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Pill says stronger growth backs higher rates
Higher UK growth has reinforced Huw Pill’s case for rates.…
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UK growth strengthens as investment lifts second quarter
UK growth accelerated again as services and investment strengthened output.…
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TUI holds outlook as customers book later
TUI has maintained guidance despite weaker third-quarter profit and bookings.…
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Zero-hours rules could cost employers £2.9bn annually
New analysis puts zero-hours reform costs into much sharper focus.…
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Maeving secures £3m backing for export growth
Maeving has secured £3m financing to expand overseas motorcycle sales.…
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UK and Australia deepen radar technology ties
Britain and Australia are deepening defence technology cooperation through radar.…
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Grid communities identified for £250 annual discounts
Households near new grid projects could receive ten-year bill discounts.…
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Heatwaves cost UK economy estimated £4.4bn
Repeated heatwaves cut estimated UK economic output by £4.4bn overall.…
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UK commits £22m to human-based drug testing
Government funding will expand human-based drug testing technologies across Britain.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
