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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Government borrowing exceeds forecast by £9.9bn
Government borrowing exceeds forecasts by £9.9 billion this fiscal year.…
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EU to delay high-risk AI rules after industry pressure
The EU’s flagship AI regulation faces a significant postponement. Brussels…
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Klarna’s AI agent reportedly takes on 853 jobs
Klarna claims its AI now matches workload of 853 staff.…
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Supporting employees with addictions in the workplace
Addiction is already in the workplace, often hiding in plain…
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Budget jitters deepen UK consumer gloom as retailers eye Christmas
Budget talk is already weighing on Britain’s Christmas shoppers. New…
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Errors cause $549bn invoice blind spot, claims Basware
Two in five invoices reach finance teams with errors. New…
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Labour wagers on AI to enhance UK employment
UK government unveils AI investment initiative to generate new jobs.
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One in three UK workers feels uninspired at work
A third of UK employees feel uninspired at work. O.C.…
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Samsung reshapes leadership with co-CEO move
Samsung officially names TM Roh as co-chief executive officer. The…
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EU signals investment push in Australian critical-minerals projects
Europe is eyeing stakes in Australian resource ventures. The European…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
