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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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YFM Equity Partners exits SharpCloud after Lumivero acquisition
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Global central banks reaffirm support for Fed Chair Powell amid unprecedented political pressure
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Tesla enters mediation in US racism lawsuit
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China ends 2025 with a record $1.2 trillion trade surplus.…
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A multimillion pound test of public sector digitisation
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Ex-Trump adviser Dina Powell joins Meta
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Three ways to get your email marketing motoring in 2026
Email marketing remains a vital channel for brands in 2026.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
