-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Burnham growth pitch faces delivery test
Burnham’s devolution pitch has drawn cautious support from business leaders.…
-
Why business travel must form part of any resilient business strategy
Business travel planning is becoming a resilience issue for employers.…
-
FCA proposes Consumer Duty scope changes
Financial firms may soon gain clearer Consumer Duty compliance boundaries.…
-
France puts fast fashion under pressure
France has turned fast fashion into a regulatory test case.…
-
SGN backs £10bn biomethane opportunity
Scotland’s biomethane opportunity is moving from climate claim to investment.…
-
Imperial faces scrutiny over football marketing
Imperial Brands faces scrutiny over football-linked marketing before tighter regulation.…
-
Channel 4 expands geo-targeted streaming ads
Channel 4 is deepening targeted advertising capabilities across streaming inventory.…
-
Skills gap widens as work changes
The UK skills gap is widening as workplaces change faster.…
-
Fathers’ office returns raise retention risk
Remote working has become a retention issue for UK employers.…
-
Trade pressures deepen farming supply risk
British farming faces another commercial strain from post-Brexit trade shifts.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
