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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Sovereign funds pivot towards energy assets
Sovereign investors are moving closer to energy and gold assets.…
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Flexible plastics face tougher compliance squeeze
Flexible plastic packaging is entering a tougher compliance phase globally.…
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BIS warns debt and AI threaten stability
Central banks have warned that market resilience is becoming thinner.…
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Heatwave raises workplace duty concerns
Extreme heat is becoming a workplace planning issue for employers.…
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Prime Day returns test retail logistics
Prime Day returns are becoming a reverse-logistics stress test again.…
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Sainsbury’s retail media push accelerates
Sainsbury’s retail media push signals a broader marketing shift now.…
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FRC sanctions GFG audit failures
Audit sanctions sharpen independence warnings for finance and governance leaders.…
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Tax gap widens to £59.2bn
Britain’s tax gap is widening despite stronger enforcement ambitions again.…
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Deforestation rules sharpen sourcing duties
Deforestation rules would bring procurement deeper into ESG compliance work.…
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Tax update widens compliance agenda
HMRC’s tax update adds another compliance track for finance teams.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
