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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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ISSB brings nature metrics into reporting frame
Nature disclosure is moving closer to mainstream financial reporting discipline.…
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CBI warns outlook weakest since 2022
CBI warns private sector momentum is weakening across sectors again.…
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E-invoicing pushes finance beyond basic compliance
Europe’s invoice mandates are becoming a finance transformation deadline now.…
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HMRC names Petrofac sanctions settlement
HMRC has publicly named a Russia sanctions settlement company today.…
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Youth jobs grant opens to employers
Employers gain new incentives for hiring long-term unemployed young people.…
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Lagarde signals rate room after resilience gains
The ECB is framing resilience as room for rate action.…
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BAT cuts jobs in AI overhaul
BAT cuts jobs as AI reshapes global tobacco operating model.…
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Volkswagen cuts test German industrial model
Volkswagen’s restructuring pressure is now a test of industrial governance.…
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EU-China trade talks enter deadline phase
Europe’s trade talks with China have moved into deadline territory.…
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Corporate liability widens under new law
Companies face wider criminal exposure under senior manager attribution rules.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
