-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Fragmented data slows AI loyalty gains
Financial services companies are building AI upon fragmented customer data.…
-
Hundredth hire marks business focus tipping point
The hundredth employee appears to mark a management pressure point.…
-
Global hiring index exposes statutory cost divide
Global hiring costs diverge sharply once statutory obligations enter calculations.…
-
Small business hiring edges higher again
Britain’s smallest employers added jobs for a second consecutive month.…
-
Contractor shortages put infrastructure delivery under strain
Specialist contractor shortages are now disrupting major infrastructure project delivery.…
-
Microsoft emissions jump as AI infrastructure expands
Microsoft’s expanding AI estate has pushed reported emissions sharply higher.…
-
Heatwave pushes retail spending towards online
June’s heatwave shifted non-food demand sharply towards online retail channels.…
-
Finance employers commit to AI retraining
Britain’s financial employers are formalising workforce preparation for widespread AI.…
-
Grid delays test £2bn AI campus
Grid delays are reshaping Britain’s flagship AI infrastructure ambitions today.…
-
£60m fund targets health related worklessness
A new £60m fund will test employment support innovation nationwide.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
