-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Legal regulator accepts consumer protection failure
The legal services regulator has accepted serious consumer protection failures.…
-
Cloud giants enter direct financial oversight
UK regulators now directly oversee four systemically important technology providers.…
-
Swiss services deal opens £5.2bn export route
Britain and Switzerland have concluded their most ambitious services agreement.…
-
Scottish confidence slump tests growth plans
Scottish business confidence is weakening as policy choices sharpen again.…
-
Gupta audit sanctions expose independence risks
Audit sanctions have reopened questions about independence and fee concentration.…
-
VCM expands carbon market links
Carbon market infrastructure is expanding as integrity pressure rises globally.…
-
Green jobs growth masks uneven momentum
Green employment has grown, but the latest data is uneven.…
-
Digital services tax revenue tests trade balance
Britain’s digital services tax has become a live trade flashpoint.…
-
Whitehall AI fellows test delivery model
Whitehall’s AI push is moving from strategy into delivery now.…
-
HMRC’s AI tax drive raises compliance stakes
HMRC’s tax crackdown is becoming more data-led and automated now.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
