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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Youth skills agenda shifts towards AI judgement
Youth skills policy increasingly depends on combining AI and judgement.…
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Regional AI voices lift audio ad impact
Regional AI voices are outperforming neutral audio advertising treatments today.…
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Manager harassment training gap raises legal risk
Manager training gaps are increasing employers’ harassment compliance exposure now.…
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UK seeks business input on four markets
Britain is seeking commercial priorities across four prospective trade relationships.…
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Port of Tyne gains regulatory lead
Port of Tyne has secured coordinated environmental regulatory support today.…
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Share buyback tax rules face overhaul
Share buyback tax reforms could alter owner-managed company exit planning.…
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Business groups seek lower electricity costs
Business groups want electricity charges removed to revive British investment.…
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Ring-fence reform opens £80bn lending route
Bank ring-fencing reforms could unlock substantial new business finance flows.…
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South East Water funds £30.5m redress
South East Water will fund a major customer redress package.…
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Equal pay reform moves into consultation
Equal pay reform could reshape employer duties across Great Britain.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
