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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Tesco widens rapid grocery delivery network
Tesco is widening rapid grocery delivery through marketplace partnerships now.…
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AI questions weaken workplace learning ties
Workplace AI is changing where employees take everyday questions first.…
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Heatwave cost exposes workplace climate risk
Extreme heat is now carrying measurable economic costs for employers.…
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TikTok alcohol trial tests social commerce
TikTok Shop is testing alcohol sales under tighter customer checks.…
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YouTube shopping push reaches UK retailers
YouTube is bringing shopping through creators deeper into UK retail.…
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Small business plan puts late payment under scrutiny
Small businesses face fresh reforms on payment, tax, and regulation.…
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Regional confidence slips across UK businesses
Regional business confidence has slipped as geopolitical shocks hit operations.…
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Factory orders deepen manufacturing cost squeeze
Manufacturers face weaker orders while cost pressure keeps intensifying again.…
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Rates cut targets high street venues
Pubs and venues will receive deeper rates relief from April.…
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CEOs join succession programme
CEO succession is becoming a more active governance discipline now.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
