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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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MPs urge youth jobs tax cut
MPs want employer tax cut to support under-25 hiring now.…
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CEOs undervalue B2B marketing growth
B2B marketing still struggles to win boardroom growth credit today.…
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Workplace first aid confidence lags
Workplace first aid confidence remains dangerously uneven across Britain today.…
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Executive pay gap widens again
Executive pay ratios are widening across leading UK companies again.…
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Ocado wins new fulfilment deal
Ocado has secured a new European automation contract this week.…
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Bus fare cap redirects climate finance
England’s bus fare cap will return to £2 next year.…
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Data quality delays strategic projects
Poor data is delaying major UK strategic projects by months.…
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Advertisers split on GenAI impact
Advertisers are using GenAI widely, but impact remains uneven today.…
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UK AI adoption barely deepens
UK AI use has widened faster than it has deepened.…
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Pay awards hold at 3.3%
UK pay awards are settling into a steadier pattern today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
