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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Chinese EV imports test mandate
Chinese EV imports are testing the UK’s transition strategy. Stellantis…
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EU sanctions push crypto compliance further offshore
Europe’s latest Russia package extends sanctions deeper into crypto markets.…
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Big Tech oversight pressure intensifies
Big Tech oversight is moving back onto the policy agenda.…
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JD.com deal faces foreign subsidy challenge
JD.com’s Ceconomy bid has become a test of Brussels scrutiny.…
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Google fines push EU rules into trade fight
Google’s DMA penalties have widened into a transatlantic trade dispute.…
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Marketers stuck in reactive survival mode
Marketers remain trapped between execution pressure and strategic ambition today.…
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Denodo expands data layer for agentic AI
Denodo is expanding its data layer for agentic AI deployment.…
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Femtech funding grows but regions lag
UK femtech investment has grown, but regional gaps persist sharply.…
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Neverland launches agency pay transparency pledge
Agency pay transparency is becoming a test of workplace trust.…
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Asuene buys Secaro in Scope 3 push
Asuene has bought Secaro to deepen supply chain emissions capability.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
