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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Germany resets rooftop solar support model
Germany is replacing guaranteed solar payments with stronger market discipline.…
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Microsoft subscription changes face CMA investigation
Microsoft faces scrutiny over how subscription changes reached existing customers.…
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Ofgem targets speculative data centre grid applications
Ofgem is tightening grid access rules for speculative data centres.…
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German carmakers deepen workforce restructuring plans
Germany’s automotive restructuring is moving deeper into skilled white-collar work.…
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Arden launches new apprenticeship programmes
Arden is expanding apprenticeships as employers reassess levy funding options.…
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FCA conduct rules increase rescreening risk
Financial services employers face sharper scrutiny over workforce conduct controls.…
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Finance leaders demand control over AI
Finance leaders are increasing AI spend while tightening control expectations.…
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Tech companies join national charity sleepout
Technology companies are turning a charity sleepout into sector mobilisation.…
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Abnormal AI expands behavioural security platform
Abnormal AI is extending behavioural security beyond the inbox layer.…
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Unilever raises outlook after volume rebound
Unilever’s volume rebound has strengthened the case for brand investment.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
