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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Electrician growth stalls as demand accelerates
England’s electrician workforce is barely growing as demand accelerates nationwide.…
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European energy support expands across 125 measures
European governments are widening intervention as energy volatility damages competitiveness.…
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Carbon standards merge into single global framework
Two major carbon frameworks will become one global corporate standard.…
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Airbus profit rises as delivery pace improves
Airbus delivered stronger earnings as aircraft production regained operating momentum.…
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Technical routes to begin from age fourteen
New technical routes will connect fourteen-year-olds directly with local employers.…
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Drought spreads across half of England
Drought now covers half of England after exceptionally dry weather.…
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X settlement redraws advertiser brand safety debate
X and advertisers have closed a defining brand safety dispute.…
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FRC pushes companies to cut reporting clutter
The FRC wants annual reports focused more tightly on materiality.…
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Carbon accounting standards progress towards consolidation
Corporate carbon accounting is progressing towards one consolidated global framework.…
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Consumer borrowing accelerates as mortgage lending rebounds
Consumer borrowing accelerated while mortgage lending rebounded sharply during June.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
