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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Netflix edges BBC in viewing choices
Netflix has edged alongside the BBC in UK viewing choices.…
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REC warns confidence is holding back hiring
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Electrician numbers stall as net-zero demand rises
England’s electrician workforce is barely expanding despite net-zero demand pressure.…
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Sustainability teams prove value under pressure
Sustainability teams are proving progress while budgets come under strain.…
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Morrisons brings AI trolleys into stores
Morrisons is testing AI inside the weekly grocery shop journey.…
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GSK shifts R&D centre to Cambridge
GSK is shifting UK research deeper into Cambridge’s life sciences…
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Why pursuing high performance leads to corporate burnout
Relentless performance cultures can ultimately undermine the results they seek.…
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CAF Bank outage exposes resilience risk
CAF Bank’s online outage has exposed specialist banking resilience pressures.…
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EY sanctioned over Made.com audit failures
EY’s Made.com audit sanction adds pressure on corporate assurance standards.…
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Ofcom challenges Openreach fibre discount plan
Ofcom has moved directly against Openreach’s latest fibre discount proposal.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
