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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Ofcom review targets expanded online safety remit
Ofcom’s new chair has launched a wide-ranging organisational review today.…
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Aston Martin creditors challenge £550 million financing
Aston Martin creditors are threatening action over contested financing arrangements.…
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UK hiring falls as AI skills demand rises
UK vacancies fell while employer demand for AI skills surged.…
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Sovereign AI backs OLIX chip expansion
Sovereign AI has backed British chip developer OLIX with equity.…
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Clarkson profits rise as shipping disruption deepens
Clarkson delivered record interim results as shipping disruption lifted demand.…
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Apple challenges UK encrypted data access demand
Apple has again challenged Britain’s encrypted cloud data access demand.…
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Hormuz closure could tip UK into recession
EY warns prolonged Hormuz disruption could push Britain into recession.…
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UK factory growth slows despite continued expansion
UK manufacturing expanded again, but July growth lost momentum markedly.…
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Shell sells European renewables portfolio to TotalEnergies
Shell is selling European renewable assets to TotalEnergies this year.…
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EasyJet aligns deadlines in £5.7 billion takeover race
EasyJet has aligned rival takeover deadlines ahead of Friday’s decision.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
