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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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UK business confidence reached a four-month high during July’s survey.…
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Levy changes tighten apprenticeship funding for employers
New levy rules are changing apprenticeship costs for employers nationwide.…
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Open banking passes payments milestone
Open banking is becoming deeper financial infrastructure. The UK has…
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Education plans spark talent debate
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Imperial launches AI policy master’s
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Mediazoo opens archive for performance campaign
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Sector plans reset net zero work
Corporate net zero plans are becoming more sector specific. New…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
