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Irn-Bru tops World Cup ad ranking
Read the full story: Irn-Bru tops World Cup ad rankingIrn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
Latest stories —
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EU Parliament rejects cutting sustainability laws
European Parliament rejects compromise on EU sustainability regulations. The vote…
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BNP Paribas AM launches green income fund
BNP Paribas launches fund targeting sustainable environmental infrastructure projects. The…
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Meta buys green steel startup Electra
Electra forms new agreements to reduce steel carbon footprint. Colorado-based…
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Apple faces fresh antitrust complaint scrutiny
Apple faces a new antitrust complaint in Brussels. Filed by…
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Chris Kaspar: Redefining Digital Wellness
Technology should serve humanity, not consume it. That’s the conviction…
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OpenAI launches ChatGPT Atlas to rival Google Chrome
OpenAI has launched ChatGPT Atlas, a Chromium-based browser that embeds…
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Behavioural Risk Index launches to map executive vulnerabilities
A new psychometric tool measures behavioural risk in leadership teams.…
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Airbus and Cathay invest in sustainable fuel
Airbus and Cathay Group partner to scale sustainable aviation fuel.…
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India and U.S. near deal to cut tariffs on exports
India and the United States are nearing a major trade…
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Cybersecurity leaders warn supply chain threats now ‘unmanageable’
Sixty per cent of security leaders see supply chain risks…
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Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
