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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Sazerac completes £300m-plus Au Vodka acquisition
Sazerac has completed its acquisition of Swansea-founded spirits brand Au.…
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Revolut confirms customer data breach after scam
Revolut has confirmed customer data was disclosed to unauthorised parties.…
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Essar doubles UK forecourt network with SGN
Essar has doubled its UK forecourt network through SGN Retail.…
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CVC and JC Flowers circle Aldermore Bank
Private equity bidders are circling specialist UK lender Aldermore Bank.…
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Chancellor offers business growth pact at Downing Street
Government and business leaders have outlined a new growth pact.…
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Vista explores options for $12bn Finastra deal
Vista explores strategic options for London-headquartered financial software provider Finastra.…
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Government moves to acquire Speciality Steel UK
Government intervention puts Speciality Steel UK closer to public ownership.…
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Thinktank proposes tax on autonomous vehicles
A UK thinktank wants autonomous vehicles taxed before mass adoption.…
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Coalition renews push to cut electricity levies
More than 120 organisations want electricity levies shifted into taxation.…
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MPs challenge regulators over vulnerable customers
MPs say utility regulators are failing financially vulnerable customers today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
