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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK card fraud losses rise to £594.9m
UK card fraud losses rose despite falling identity fraud losses.…
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CMA begins scrutiny of OCS-Mitie deal
Competition regulators seek views on OCS Group’s proposed Mitie acquisition.…
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Intrepid closes $525m fund for AI growth
Intrepid has closed a $525m fund targeting growth-stage AI companies.…
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Frasers faces investor opposition over finance chief bonus
Frasers faces investor opposition over its finance chief’s bonus award.…
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Small businesses report rising tax compliance burden
Small businesses report mounting tax compliance burdens in HMRC survey.…
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Grocery sales rise as supermarket volumes slip
UK grocery sales rose while supermarket unit volumes slipped lower.…
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Online retailers challenged over returns refund failures
Retail returns failures are leaving online shoppers without proper refunds.…
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Jack & Jill raises $40m for AI recruitment
Recruitment platform Jack and Jill has raised $40m for expansion.…
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UK payments company launches £50m equity raise
UK banks are backing a new domestic payments infrastructure company.…
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Co-op Southern deal faces deeper competition review
Co-op’s Southern deal faces deeper scrutiny from competition regulators now.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
