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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Estonia e-Residency delivers record €125m in state revenue
Estonia’s e-Residency programme generated nearly €125 million in state revenue…
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NatWest targets 50,000 Accelerator entrepreneurs
NatWest plans major expansion of its UK Accelerator entrepreneur community.…
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Alibaba chatbot coupon pause exposes limits of AI-led commerce push
Alibaba paused chatbot coupons after heavy demand strained its AI…
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Advent and FedEx to buy InPost in $9.2bn deal
Advent and FedEx have agreed a $9.2bn takeover of InPost.…
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Europe’s youth social media bans are coming — and marketers must adapt
Europe is drawing a hard line around teen social accounts.…
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UniCredit lifts profit outlook after strategic stakes
UniCredit raised profit guidance after strong results and gains from…
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UK regulator plans full transparency for London share trading
The UK regulator wants to reset perceptions of London market…
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UK hiring slowdown eases as starting pay rises
UK hiring pressures ease slightly as pay growth firms for…
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OpenAI launches enterprise platform to win business customers
OpenAI has launched a new enterprise platform aimed at business…
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SolarWinds unveils refreshed global partner programme
SolarWinds has launched a revamped global partner programme for 2026.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
