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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Service sector profits continue to fall
UK service sector profitability declines for seventeenth quarter. Businesses report…
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Gucci faces backlash over AI ads
Gucci faces backlash for using AI images at Milan show.…
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Basware adds agentic AI for invoice processing
Basware is expanding InvoiceAI with agentic tools for accounts payable.…
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WiseTech AI overhaul triggers 2,000 job cuts
WiseTech will cut 2,000 jobs as AI reshapes operations globally.…
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Reddit fined £14.47m for data breaches
UK data watchdog fines Reddit £14.47m for data failings. The…
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Meta partners with AMD amid AI boom
Meta agrees multi-billion-dollar deal for AMD AI computing power. Meta…
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Arctic Wolf acquires exposure platform Sevco
Arctic Wolf buys Sevco to expand exposure assessment capabilities globally.…
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Checkout.com defies AI fears with hiring spree
Checkout.com defies tech slowdown with increased hiring in 2025. The…
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Tech giants lead global clean energy deals
Big tech leads clean energy purchases as other firms retreat.…
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Sole traders lose 27 hours yearly to tax admin
Sole traders spend 27 hours yearly on tax admin. With…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
