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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Dismissal reforms raise employer risk exposure
Employers face higher dismissal risk as compensation rules change soon.…
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UK M&A deals of the month: June 2026
June’s UK dealmaking became a sharper contest over listed-company value.…
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EU parcel duty hits ecommerce economics
A new EU parcel charge changes cross-border ecommerce pricing models.…
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Sainsbury’s rollout deepens facial recognition debate
Sainsbury’s is expanding facial recognition across stores before Christmas now.…
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What the social media ban means for business
The debate over youth social media use is reaching businesses…
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Halifax brand exit tests banking loyalty
Lloyds is retiring Halifax after 173 years on high streets.…
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Packaging rules tighten under RAM 2027
RAM 2027 gives packaging producers a clearer compliance timetable now.…
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European M&A deals of the month: June 2026
June’s Europe-linked M&A market concentrated conviction in scarce strategic assets.…
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BlueCrest ruling sharpens partnership tax risk
BlueCrest’s tax defeat raises partnership risk across financial services sector.…
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Britons turn holidays into learning trips
Mastercard says skill-based holidays are reshaping British travel spending priorities.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.