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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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AI adds revision tax for marketers
Optimizely research shows AI is adding work for marketing teams.…
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Serbus buys Westica to expand CNI reach
Serbus has acquired Westica to deepen critical communications capability nationwide.…
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Cequence puts AI into API security
Cequence has rebuilt API security around AI-native workflows and control.…
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Business confidence falls despite overseas resilience
Internationally exposed companies remain more confident than their domestic peers.…
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Lloyds backs regenerative farming fund
Nature finance is entering mainstream UK farming economics through lenders.…
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Renewables pass half of UK generation
Renewables generated more than half of UK electricity last quarter.…
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UK weighs Paramount-Warner intervention
UK scrutiny could slow one of media’s largest takeover deals.…
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Late payment reforms sharpen supplier rights
Late payment reforms could redraw cash-flow discipline across supply chains.…
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FCA sets tougher crypto rulebook
Crypto companies face tougher UK rules before full authorisation begins.…
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UKEF launches £50bn defence fund
UK defence exporters gain expanded finance capacity for overseas contracts.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
