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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Minimum wage warning sharpens hiring debate
Minimum wage policy is entering a more cautious labour phase.…
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Export finance scheme targets smaller companies
Exporter finance support will widen for smaller businesses next spring.…
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SME finance package widens growth support
SME finance support is being widened as borrowing pressures intensify.…
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Business focus slips under personal pressure
Business distractions are now showing measurable financial consequences across companies.…
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BlockAPT brings AI cyber defence to SMEs
BlockAPT has launched an AI defence product for smaller companies.…
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Freelancers shoulder hidden workplace benefits shortfall
Freelancers face a hidden benefits gap worth thousands each year.…
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Client listening gap leaks advisory revenue
Client listening gaps are weakening advisory revenue, new research suggests.…
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M&S takes fashion reset to London runway
M&S will use London Fashion Week to accelerate repositioning ambitions.…
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ASA ruling tightens green claims test
The ASA ruling sharpens scrutiny of environmental marketing claims again.…
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MTD deadline puts accountants into live reporting
The first Making Tax Digital quarter has moved into reporting.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
