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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Influencer marketing gets its rulebook
Creator marketing is moving further into governed brand strategy. ISBA…
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Offsetting claims run into regulatory headwinds
Airline offsetting claims have drawn fresh regulatory action today. ASA…
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When HR investigations become the risk
Disciplinary processes are moving into public health territory now. Poor…
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Service scores rise, but customers remain unconvinced
Customer satisfaction is improving, but confidence remains economically fragile. UKCSI…
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How invisible overspend undermines business resilience
Everyday travel decisions can wear down an organisation’s financial resilience.…
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Britain is operating in a different climate
UK climate extremes are becoming normal operating conditions for business.…
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The end of frictionless checkout credit
BNPL credit has entered formal UK regulation from today. New…
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Dublin Chamber raises competitiveness delivery warning
Dublin Chamber is pressing government to accelerate competitiveness infrastructure delivery.…
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BMC brings governed agents into core operations
BMC is connecting governed AI agents with critical enterprise workflows.…
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Energy transition exposes leadership capacity gap
Energy delivery is exposing a widening shortage of experienced leaders.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
