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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Carbon data gap limits lower emission business travel
Carbon data gaps are weakening lower-emission workforce accommodation decisions today.…
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Crimson expands regional AI apprenticeship pipeline
Crimson is expanding apprenticeships to strengthen regional AI capabilities locally.…
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Workplace EV charging grants near £34m
Workplace charging grants have supported nearly seventy thousand sockets nationwide.…
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School solar programme adds £40m funding
School solar funding is moving from pilot projects towards scale.…
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Climate tech funding rebounds on data centre demand
Climate technology funding rebounded as energy demand reshaped investor priorities.…
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PwC sanctioned again over Babcock audits
PwC faces fresh sanctions over repeated weaknesses in Babcock audits.…
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Pension investment push collides with regulation
Pension investment ambitions are colliding with charges, liquidity, and regulation.…
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AI chatbots misstate facts about UK retailers
AI chatbots are supplying false information about British retailers online.…
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Marketing budgets rise despite economic strain
UK marketing budgets expanded again despite weak economic confidence overall.…
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Care pay body reshapes sector bargaining
Care pay bargaining will reshape employment costs across England’s sector.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
