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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Morrisons begins convenience store retreat
Morrisons’ convenience retreat shows cost pressure reaching local store networks.…
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FTSE falls as risk pressure builds
Markets opened Burnham’s premiership under pressure from global risk events.…
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John Lewis extends Christmas planning
Christmas retail planning is stretching further ahead of consumer demand.…
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Executive pay gap widens again
Executive pay is returning to the centre of governance scrutiny.…
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Food carbon policy reaches checkout
Food emissions policy now reaches pricing, labelling, and checkout decisions.…
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EU passport registry raises compliance stakes
Product data now sits at the centre of EU compliance.…
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AI savings face workforce test
Public sector AI savings face a harder workforce planning test.…
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CFOs turn more confident on AI
Finance chiefs are now making AI a boardroom investment priority.…
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Burnham puts fiscal restraint first
Fiscal restraint has become Burnham’s first test with UK markets.…
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Tax choices confront Burnham government
Tax choices now sit at the centre of fiscal policy.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
