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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Finance AI plan widens compliance agenda
Financial services AI oversight is entering a more detailed phase.…
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Aerospace fund targets UK supply chains
UK aerospace suppliers are being offered fresh growth capital today.…
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Southern Water case tests utility governance
Southern Water faces fresh scrutiny over alleged wastewater testing manipulation.…
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Pay awards steady as caution builds
Pay awards are steady, but reward pressure has not eased.…
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Whitelee plan doubles down on repowering
Whitelee’s repowering plan puts renewables replacement investment firmly in focus.…
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Advertisers test AI’s business impact
Advertisers are learning that AI adoption is not impact yet.…
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Santander integration reshapes UK banking costs
Santander’s TSB integration is testing UK banking cost economics today.…
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MPs urge youth jobs tax cut
Youth employment policy is turning back towards employer hiring costs.…
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Aerospace supply chain fund backs growth
Aerospace funding puts UK supply chains firmly back in focus.…
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First Advantage targets SME screening gap
Small business hiring is now more digital and compliance led.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
