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AI pilots squeeze marketing budgets
Read the full story: AI pilots squeeze marketing budgetsAI pilots are being funded from existing marketing budgets. New research suggests teams are reallocating spend to AI experiments before funding models, governance, and returns are settled.
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Leadership —
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Marketing AI use exposes skills gap

Marketers are adopting AI faster than skills strategies emerge. CIM research shows only 5% expect AI to create new roles, while many teams lack defined capability plans.








