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AI meets fragrance discovery in Jo Malone’s latest innovation. The Estée Lauder Companies and Jo Malone London have unveiled an AI-powered Scent Adviser experience designed to recreate the brand’s signature in-store consultation online, helping consumers find their ideal fragrance through natural language interaction.
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London’s new AI lab aims to lead global research efforts. The five-year collaboration will focus on foundational AI research in safety, reliability, and societal impact, combining Imperial’s academic strength with Thomson Reuters’ applied expertise in large-scale systems.
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Company claims that platform predicts human behaviour with 85%+ accuracy. Developed over two years of applied research, the platform interprets signals across media to generate behavioural foresight for businesses in sectors from retail to healthcare.
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FreemarketFX has deepened its collaboration with technology company Napier AI. The partnership will see Napier’s AI-driven monitoring tools underpin FreemarketFX’s global payments network, improving oversight and helping detect anomalies across fast-growing transaction volumes. The move supports FreemarketFX’s continued international expansion.
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Hyland expands its Content Innovation Cloud with new AI capabilities. The company’s latest updates enhance automation, integration, and content intelligence across platforms, aiming to accelerate enterprise digital transformation and operational efficiency.
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OpenAI could reach 220 million paying ChatGPT users by 2030. The projection, reported by The Information, signals the company’s shift from early adoption to mass-scale monetisation, positioning its generative AI tools among the world’s largest paid digital services.
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New report warns AI overreliance could erode curiosity, ethics, and critical thinking.
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Elementaryb has launched sherloc, its new AI platform for SMEs. The fintech says the system gives smaller businesses real-time foresight over cash flow, risk, and opportunity. Designed as a “financial intelligence brain,” sherloc connects operational and financial data to deliver predictive insights once accessible only to large corporations.
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Data security tops tech priorities for 47% of organisations. Softcat’s latest Business Tech Report reveals a strong focus on cybersecurity, AI adoption, and sustainable IT as businesses prepare for 2026’s digital challenges.
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The EU’s flagship AI regulation faces a significant postponement. Brussels is expected to delay enforcement of high-risk AI system rules until 2027 following sustained pressure from major technology providers. The decision gives companies longer to adapt but raises concerns about governance complacency and shifting legal accountability.