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A quarter of CMOs lost customers to martech errors last year. Poor implementation, disconnected systems, and AI issues are undermining campaigns and brand trust, says new IMG research.
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AI-powered content is reshaping B2B marketing at record pace. As UK marketers navigate tighter budgets and prolonged sales cycles, generative tools are helping teams scale content and personalise outreach. But tech alone isn’t the answer — collaboration and strategy matter just as much. Pipeline360’s Elizabeth D’Arcy-Potts writes.
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New data rules reshape marketing compliance and campaign design. The DUAA brings clarity to cookie consent, lawful bases, and direct marketing — with specific implications for CRM, analytics, and digital strategy.
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CMOs waste 21 working days annually fixing broken marketing tools.
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Simon Phillips explains how framing shapes stakeholder trust and success.
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The UK-EU deal highlights a timeless lesson: when decisions are divisive, how you tell the story can shape the outcome.
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Dior, M&S, Co-op and Harrods are the latest victims in a growing crisis. Why retail — and what happens next?
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After backlash to its ‘Copy Nothing’ campaign, Jaguar is rethinking its creative direction — and the audience it wants to serve.
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The M&S breach is a wake-up call for enterprises — cybersecurity can’t be delegated, delayed or treated as a tech issue.
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From personalised recommendations to real-time campaign adjustments, data-driven marketing has transformed how brands connect with their audiences. But how do companies turn raw information into actionable insights?