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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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M Group acquires grid connections specialist HVSS
M Group has acquired HVSS to expand electricity infrastructure services.…
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MHA revenue rises 11% as acquisitions contribute
MHA’s latest revenues increased as acquisitions expanded its overseas presence.…
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UK AI sector revenue reaches £33.6bn
Britain’s artificial intelligence sector grew rapidly throughout 2025, research estimates.…
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Government opens growth programme for 200 scaleups
Government support will reach two hundred established British scaleups nationwide.…
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WPP creative revenue falls despite media recovery
WPP’s media business recovered while creative services continued to decline.…
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BP earnings surge as net debt falls
BP generated stronger earnings and cash during its latest quarter.…
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Bank proposes rules for tokenised collateral
The Bank is consulting on tokenised collateral in financial clearing.…
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Online sales surge as high streets lag
Online retail growth outpaced store sales across Britain in October.…
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Bank finds AI reshaping recruitment and pricing
The Bank reports changing hiring patterns as businesses adopt AI.…
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Spire shareholders approve £1bn healthcare takeover
Spire shareholders have endorsed the proposed private healthcare takeover deal.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
