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When products become part of the plot: the business case for screen integration
Read the full story: When products become part of the plot: the business case for screen integrationProduct integration can make brands part of stories audiences remember. Toni Gaventa, VP of Global Entertainment at BAM, explains why thoughtful screen integration can deliver cultural relevance, longevity, and stronger audience connection without disrupting the entertainment itself.
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Britain to invest £1.8 billion to upgrade home energy efficiency for 170,000 households
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M&G’s climate-focused fund range secures ‘Sustainability Improvers’ label in UK
M&G Investments’ climate-focused fund range has been awarded the UK’s…
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The Tesla Factor: Leading Organisations Through Uncertainty and Change
Adaptive leadership has emerged as the ultimate tool for steering…
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Utilising Analytics for Marketing Campaign Success
From personalised recommendations to real-time campaign adjustments, data-driven marketing has…
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AJ Bell reshapes board through succession plan
AJ Bell is reshaping its board through planned succession changes. Craig Gentle and Steve Langan are joining as three existing non-executive directors prepare to leave the investment platform.
