-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-

US formally exits Paris Agreement again
The United States has officially exited the Paris Agreement. This…
-

Pound hits four-year high against dollar
Sterling reaches $1.38, its highest since October 2021. Analysts attribute…
-

India and EU finalise historic trade deal
India and the EU finalise landmark trade agreement. The deal…
-

Hargreaves Lansdown cuts fees amid competition
Hargreaves Lansdown reduces fees for half its customers. The UK’s…
-

Labour urges chancellor to freeze music venue rates
Labour MPs urge halt to business rates hike for venues.…
-

Waymo speeds up London launch amid US probe
Waymo prepares for UK launch amid US safety scrutiny. The…
-

Over half of UK organisations expect OT cyber attacks
UK organisations face mounting operational technology cyber threats this year.…
-

The world has not yet learned from the COVID crisis, experts warn
The world has failed to learn key lessons from COVID-19.…
-

Calling colleagues ‘old’ over IT skills legal
Calling someone “old” for IT struggles isn’t age discrimination. The…
-

NCC Group clinches deal post £275m sale
NCC Group partners with Delinea to enhance cyber security solutions.…

Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts

Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.










