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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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easyJet edges towards Castlelake takeover deal
easyJet’s Castlelake talks have shifted from resistance to recommendation territory.…
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UK investment plans hit post-pandemic low
UK investment intentions have fallen to post-pandemic lows this quarter.…
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Sky deal recasts ITV’s media future
Sky and ITV are reshaping the UK broadcasting market today.…
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Co-op links search ads to store sales
Co-op has connected search advertising with physical store sales. LiveRamp…
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Xero brings finance data into Microsoft 365
Xero is moving live finance data into Microsoft tools. The…
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IMA expands shopper marketing reach
IMA has expanded its shopper marketing reach through acquisition today.…
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Dean Moor solar farm wins consent
Dean Moor Solar Farm has secured development consent approval today.…
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Brand strength shifts beyond paid media
Brand equity is moving further beyond paid advertising channels. New…
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NiCE extends AI CX to sovereign cloud
NiCE is moving regulated CX AI onto sovereign infrastructure. The…
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Water breakthrough unlocks housing pipeline
Water capacity has unlocked almost 19,000 stalled housing units. A…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
