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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Thames Water plan meets regulatory resistance
Thames Water must strengthen the case for a major scheme.…
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Carers review tests work and welfare rules
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Water fines raise the cost of failure
Water companies face faster penalties under tougher environmental enforcement rules.…
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SME plan runs into parliamentary pressure
Small companies face renewed scrutiny over policy and cost pressure.…
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Cyber pledge puts boards on notice
Cyber governance is becoming a direct test of operational resilience.…
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Consulting exports rise as demand shifts
Consulting exports are rising as UK clients restart transformation work.…
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Tech inclusion findings expose workforce barriers
UK technology inclusion findings expose deeper workforce pipeline weaknesses today.…
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Baillie Gifford starts voluntary exit push
Baillie Gifford is reshaping headcount around changing client demand now.…
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Issue 4 of Business Quarter is live
Our latest digital magazine is now available to read. Issue…
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Ocado sets timetable for Steiner succession
Ocado has put a timetable around its founder succession plan.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
