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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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HMRC tax error hits pensioner confidence
HMRC’s pensioner tax error exposes another administrative confidence problem today.…
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IMF lifts UK growth forecast again
The IMF has lifted its forecast for UK growth again.…
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Businesses press ministers over regulatory drag
Regulatory pressure is back on the growth agenda for companies.…
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Lobbying disclosure shake-up raises governance stakes
Lobbying transparency reform would widen disclosure duties across Westminster significantly.…
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Temporary hiring strengthens as permanent demand cools
Temporary hiring has strengthened while permanent recruitment remains under pressure.…
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Right-to-work checks widen beyond employment contracts
Right-to-work checks are spreading beyond conventional employment contracts this autumn.…
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SME debt surge puts homes on the line
Small business borrowing is exposing directors to personal financial risk.…
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Tipping code row returns to Westminster
The revised tipping code has drawn a fresh union challenge.…
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Asda pay rise tests grocery margins
Asda has raised pay across its frontline retail workforce. The…
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EU reporting reset cuts ESG burden
Europe has reduced the weight of sustainability reporting requirements. Revised…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
