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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Apollo agrees £5.7bn easyJet takeover
Apollo’s recommended offer puts easyJet on course for private ownership.…
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European M&A deals of the month: July 2026
July’s European deal market rewarded scale, infrastructure, and operational depth.…
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Financial stress consumes workers’ annual leave
Financial stress is consuming annual leave intended for worker recovery.…
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Electric vans reach record UK market share
Electric van registrations reached record market share during July’s recovery.…
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Greenpark and Profound target AI search visibility
Greenpark’s Profound partnership targets brand visibility across generative AI platforms.…
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Accountability links flexibility with client loyalty
Accountability’s workplace model links employee flexibility with sustained client loyalty.…
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Martyn’s Law guidance sets notification deadlines
New Martyn’s Law guidance clarifies notification deadlines for qualifying operators.…
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ASA rulings redraw public advertising boundaries
Two ASA rulings expose advertising’s growing public-context responsibilities more clearly.…
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Glencore targets Australian listing after earnings surge
Glencore plans an Australian listing to broaden its investor base.…
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Kering weighs direct move into luxury resale
Kering is considering direct resale to rebuild luxury customer access.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
