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Most UK businesses are missing from AI-generated commercial recommendations online. LLM Listed says 87% of analysed UK businesses failed to appear for primary commercial AI search terms, despite many continuing to invest in traditional SEO.
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Brand investment is being weakened by poor measurement discipline. Gartner says 84% of companies are stuck in a cycle of undermeasuring and underfunding brand.
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AI pilots are being funded from existing marketing budgets. New research suggests teams are reallocating spend to AI experiments before funding models, governance, and returns are settled.
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Marketers are adopting AI faster than skills strategies emerge. CIM research shows only 5% expect AI to create new roles, while many teams lack defined capability plans.
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Companies are reducing ESG claims despite losing commercial opportunities nationally. New research says greenhushing is rising as leaders fear regulatory, reputational, and public scrutiny.
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SmilingCFO has launched a new diagnostic tool for brand marketers. The Mental Availability Review helps teams assess whether their brand comes to mind in relevant buying situations.
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Primark’s TV debut reframed advertising as measurable growth driver. The retailer’s first UK television campaign delivered record ad awareness, sales uplift, and stronger quality perceptions.
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Google’s search ruling gives publishers new control over AI discovery. The CMA has imposed a conduct requirement covering opt-outs, attribution, model fine-tuning, and compliance reporting as AI reshapes search visibility.
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Many marketing teams still cannot execute or measure campaigns properly. IMG’s new survey points to weak campaign discipline, poor ROI visibility, and widespread underuse of marketing technology across UK organisations.
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Veridooh and Azerion are adding verification to programmatic DOOH campaigns. Independent measurement will now sit alongside campaign activation on Hawk, as advertisers press for clearer delivery and attribution standards.