Audion has appointed Liora Fox as director of sales for EMEA, creating a new regional commercial role as the AI-driven digital audio advertising platform expands its European leadership team.
Fox joins from global adtech specialist Ogury, where she was business lead. She previously worked on cross-channel media buying across audio, digital, print, radio, and out-of-home for clients at Wavemaker and Maxus Global.
Her appointment follows a period of rapid growth for Audion. The company said revenue increased by more than 100% in the first half of 2026, while its global team doubled in size. Fox will lead commercial growth and revenue strategy across Europe, the Middle East, and Africa, with responsibility for scaling Audion’s adtech tools and its performance audio advertising solution, Audion AI.
Audion launched Audion AI earlier this year as an AI tool designed to turn campaign objectives into structured digital audio media plans. The platform analyses audio and video listening environments across podcasts, streaming, digital radio, and audio-in-video formats, then helps allocate media investment towards environments expected to perform against objectives such as reach, brand uplift, drive-to-store, and conversion.
Elie Kauffmann, Head of Sales for EMEA at Audion, said: “Installing a dedicated director of sales for the entire EMEA region is a major milestone for Audion as we continue to forge ahead in Europe. Liora’s appointment demonstrates first hand our ability to attract top-tier senior talent; it also cements our commitment to fulfilling our ambition to become the definitive operating system for digital audio advertising across Europe.”
Fox said: “The call for solutions that deliver non-intrusive, highly targeted advertising is only getting louder – and this is exactly where audio delivers. Audion has an impressive track record in this growing arena; more than that, its eye is firmly on the future as it works on technology and innovations that play an integral part in the channel going from strength to strength. I’m excited to join!”
The appointment comes as digital audio gains a larger role in media planning. Podcasts, streaming services, digital radio, and audio-in-video content have increased audience reach, but advertisers have historically struggled with fragmented inventory, limited attribution, and campaign planning that is more manual than in search, social, or connected TV.
AI tools are being used to address those weaknesses by analysing content, audience signals, campaign history, and performance outcomes across multiple listening environments. If the technology makes audio easier to plan, optimise, and measure, the channel can compete more effectively for budgets that have historically flowed towards more measurable digital formats.
The advertising market is already under pressure from measurement demands, privacy changes, and scrutiny of AI-generated marketing workflows. Evidence that AI can add a revision tax for marketers has underlined the need for human oversight, fact-checking, and stronger operating discipline. Audion’s proposition is different in focus, but it faces a related test: whether AI can reduce friction in media planning without creating new oversight burdens.
Fox’s remit also reflects the importance of senior commercial leadership in scaling adtech businesses. Technology alone rarely shifts media buying behaviour. Agencies and brands need confidence in measurement, brand safety, campaign support, pricing, inventory quality, and reporting. Publisher partnerships also need careful management as platforms compete to control supply, data, and advertiser relationships.
Audion’s EMEA expansion comes after the company raised $15m in Series B funding earlier this year to support US expansion and accelerate development of its AI-based audio performance tool. The appointment of a dedicated EMEA sales director suggests the company is trying to protect European momentum while broadening its international footprint.
The digital audio market is becoming more competitive as publishers, platforms, agencies, and adtech providers try to connect attention with measurable outcomes. Audion’s growth will depend on whether it can prove that audio can deliver performance without losing the qualities that make the channel attractive: lower intrusion, contextual relevance, and a closer relationship with listeners than many display-led formats.
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