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  • Decoding the cyberattack surge on UK retailers

    Decoding the cyberattack surge on UK retailers

    May 21, 2025

    Dior, M&S, Co-op and Harrods are the latest victims in a growing crisis. Why retail — and what happens next?


  • Jaguar’s branding misfire shows peril of abandoning heritage

    Jaguar’s branding misfire shows peril of abandoning heritage

    May 12, 2025

    After backlash to its ‘Copy Nothing’ campaign, Jaguar is rethinking its creative direction — and the audience it wants to serve.


  • Cyber cracks in the high street

    Cyber cracks in the high street

    April 30, 2025

    The M&S breach is a wake-up call for enterprises — cybersecurity can’t be delegated, delayed or treated as a tech issue.


  • Utilising Analytics for Marketing Campaign Success

    Utilising Analytics for Marketing Campaign Success

    January 19, 2025

    From personalised recommendations to real-time campaign adjustments, data-driven marketing has transformed how brands connect with their audiences. But how do companies turn raw information into actionable insights?


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