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Vodafone is putting network scale back into brand strategy. The company’s “Nation’s Biggest Network” campaign links post-merger positioning to coverage, investment, and trust as telecoms advertising faces sharper scrutiny over substantiated claims.
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Plug-in solar could create a new retail energy category. Government plans are advancing as major retailers explore low-cost panels that may widen access to home generation, particularly for renters, flats, and households without rooftop systems.
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Irish makers are getting a new route into retail growth. Kilkenny Design and Local Enterprise Offices have launched a national academy for creative entrepreneurs.
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The UK’s under-16 social media ban would reshape digital commerce. Platforms, brands, sports rights holders, and agencies face a tougher youth engagement environment as age assurance moves from niche compliance tool to mainstream digital infrastructure.
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Clear Channel is linking outdoor advertising spend to community outcomes. The new Clear Channel Impact product ties media investment to nonprofit support, storytelling, and measurement.
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Irn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
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Uber is tightening restaurant advertising around time-sensitive customer ordering decisions. Deal Drops and Reorder Rewards add urgency, loyalty, and retail media mechanics inside Uber Eats.
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Trust is now the decisive currency in modern sales conversations. Paulo Cunha, CEO of Pipedrive, argues that informed buyers expect transparency, low-pressure engagement, and human judgement alongside AI-enabled sales tools.
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Gen Z is pulling physical retail into experience-led commerce again. New research suggests younger shoppers still value stores for discovery, connection, and memory-making.
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Global ad growth faces a geopolitical stress test this year. WARC says Hormuz disruption could put nearly $94bn of projected advertising investment at risk.