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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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FCA plans simpler climate reporting
The FCA wants simpler climate reporting for investment products. The…
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AI pilots squeeze marketing budgets
AI pilots are being funded from existing marketing budgets. New…
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Marketing AI use exposes skills gap
Marketers are adopting AI faster than skills strategies emerge. CIM…
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Heatwave lifts UK retail sales
UK retail sales rebounded as hot weather lifted demand. BRC-KPMG…
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UKPI opens new payments front
A new UK payments scheme has entered the market. UKPI’s…
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Carers’ workplace rights enter consultation
New carers’ rights could reshape absence policy for employers. Ministers…
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Scale-up support targets UK growth companies
Ministers are targeting scale-ups with new direct support today. The…
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Companies House sets 2028 accounts deadline
Companies House has set a new accounts filing deadline today.…
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Santander chair challenges UK bank taxes
Santander’s tax warning intensifies pressure on UK banking tax policy.…
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Graduates use AI while questioning employer screening
Graduate recruitment is becoming a test of AI fairness now.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
